BATTERSEA. SOFTER THAN YOU THINK.

Labelled as ‘aggressive fighting dogs’, the Staffordshire Bull Terrier or ‘Staffie’ had an image problem.
Meaning Battersea Dogs Home had a problem rehousing them. 

The truth is they’re big softies. 

To bring this loyal, loving side out, we created a life-size, knitted Staffie, called ‘Stitch'.
Stitch's knitting pattern was sold for a small donation and quickly took over social media.
Stitch made an appearance at Crufts and inside parliament while MPs discussed changes to the "Dangerous Dog's Act'. 
The very legislation substantiating this misconception.