Eurotunnel. Many happy returns.

25 years after opening, awareness of The Channel Tunnel ranked below ‘swimming’ as a way to get to Europe.
The campaign set out to remedy this while proudly celebrating their milestone anniversary.

Everything in the visual can be taken onboard the service. With plenty of hidden references to the brand’s history to be discovered. 
No moving footage for any aspect of the campaign was shot, with everything animated from stills. This created a nostalgic feel, tapping
into the excitement of going on holiday.