INTEL. SOCIAL TERRA NOVA.

The world's first polar expedition broadcast live through social media. 
As Ben Saunders set out to complete the first solo expedition to the South Pole and back, we set out to
keep a social audience engaged for the 4 month duration.
From a full social programme and interactive games to the recreation of Ben's expedition using his
diary and real-time data sent back from the iced, a global audience followed in his every step.  From the comfort of their social feed.