XBOX. SURVIVAL BILLBOARD.

Together with McCann, we turned a humble billboard, into a gripping reality show that would go on to win 18 Cannes Lions.
’Survival Billboard’ was a poster site on which stood eight gamers in a test of Lara Croft-like grit and inner strength.
They faced blizzards, downpours, wind and heat - all controlled and voted for by the public.
At MRM Meteorite, we helped to create the campaign which recruited these fool-hardy contestants, designed>
And built the fully responsive site allowing the public to vote for and control the elements. Live.