Johnnie walker. Put the giving back into gifting.

Marketing and tech advancements, coupled with the ubiquitous lack of time means we’ve lost the art of giving.
This was the insight behind the creation of 3 distinctive new platform ideas to drive awareness of Johnnie Walker as a gift of choice.
As well as Johnnie Walker, these ideas looked to give people the most precious gifts we could think of… The gift of time and The gift of life.
(And, because we like a tough brief, we challenged ourselves to turn the most thoughtless gift into the most thoughtful).