P&O FERRIES. PROJECT 180.

An old, tired brand that wasn't forward-thinking. 
That was the perception of P&O Ferries as they approached their 180th anniversary.

It was clear to us that to celebrate this milestone by looking back at their history would only play into this misconception.
Instead we asked a social audience what they thought our ferries would look like 180 years in the future.
What features would be on board? How would it be powered?
The most imaginative responses were turned into 3D renders of their designs and the overall winner received a year's free travel for two.